The Rapids now have a new kit sponsor going into the home opener this Saturday against NYCFC. Full story here.
Transamerica replaces Ciao Telecom as the new sponsor, signing on for the 2015 and 2016 seasons. Ciao Telecom had a 5 year deal as the team’s first ever kit sponsor and was taken to court by the Rapids for missed payments after last season.
Good job landing a new sponsor Rapids.
Here in no particular order are 5 things I consider the Rapids excelled at this season.
1. An aggressive marketing campaign at the start of season and throughout the World Cup. Billboards were everywhere across the metro area and let’s not forget the return of the Colorado Rapids “Colorado for Life” wrap on an RTD light rail train too!
(photo credit – coloradorapids.com)
2. World Soccer Celebration. The World Cup watch parties at Skyline Park this past June were a great idea by the Rapids! 2 huge TV screens, plenty of World Cup soccer watched, Rapids player appearances, food, drinks, and activities for the kids! Great time!
3. Expanding the brand. Last season the Rapids expanded their brand east to North Carolina with the renaming of the North Mecklenburg Soccer to the Carolina Rapids, adding them as partners in their youth development academy. This season the brand expands again with the Rapids partnering with new USL Pro club, Charlotte Independence beginning in 2015.
4. Ciao Telecom kit sponsorship. Hinchey and company finally bringing a jersey sponsor to the club for the first time in team’s 19 year history. It’s a welcome addition and a good look on the jersey. Let’s hope it remains, with news earlier in the week of the Rapids suing the parent company of Ciao Telecom for missed sponsorship payments.
5. TV coverage. The Rapids broadcasts on Altitude continued to improve this year. The pre and post-game segments as well as Rapids Report are all well done. Richard Fleming, Marcelo Balboa and company are doing great things in promoting the game, the club and its players, while at the same time remaining honest in their critiquing of the performance on the field.
Surely if there’s 5 things I can find the Rapids did well, then you know there have to be 5 things they didnt do well. That’s coming in the near future! As well as on the field versions too!
The phrase, “You can’t win for losing” apparently goes for the Rapids off the field as well as on the field. According to Denver Post reporter Daniel Boniface The Rapids are suing the parent company of kit sponsor Ciao Telecom for missed sponsorship payments. Story here.
This seems fitting for the Rapids who as a team have had their share of bad luck in 2014. First losing their coach in Oscar Pareja who left the team to return to his beloved FC Dallas. The team had numerous injuries it seems all season. Having ended the regular season last weekend with a current 14 game winless streak going back to July 25. Now this is added to the list of problems the club has experienced. Ciao TeleCom, the team’s first jersey sponsor in club history, signed earlier this season is now being sued by the club for missed sponsorship payments.
Sounds to me like someone with the Rapids front office didnt do all the necessary research of Ciao TeleCom and their financial situation prior to bringing them on as their jersey sponsor. Or maybe someone with Ciao’s parent company did a really good job of hiding the truth about their financials. We’ll see how this plays out in the coming weeks. As of right now the Ciao TeleCom logo is still present on the Rapids website.
The other thing I took from this article was the Rapids being the 3 worst average attendance this season at just over 15 thousand this season, ahead of San Jose and Chivas USA. Chivas opens a new stadium next season, so their attendance numbers will rise and Chivas USA is no more, so imagine where that leaves the Rapids next season with attendance after coming off a poor 2014 season? The other thing I took from this is the mentioning of the number of season ticket holders that have renewed for next season at 80% so far of 5400 from the previous, then saying that they have 500 new season ticket holders going into next season. Call me a little skeptical about those numbers one week after the end of the regular season. I hope I’m wrong and the numbers greatly increase despite a forgettable 2014 season.
Let’s go Rapids!
It’s only been 18 seasons since the start of MLS and the Colorado Rapids and finally today, just about an hour ago they Rapids announced that they have a kit sponsor for the first time in club history. Ciao Telecom will be the kit sponsor and the jerseys will debut on Saturday sporting the new sponsor, against the LA Galaxy. Forgive me I said “sporting”, it wont happen again. Anyway the partnership between the Rapids and Ciao Telecom is a 5 year deal, no report on how much the deal is worth. Good job Mr Hinchey and staff on seeing this venture finally through. Great day for the Rapids, the MLS, and its fans,